Those of us old enough will remember the cult of Victor – ‘I liked the shaver so much I bought the company’ – Kiam. A true entreprunirial legend.
Fast forward to 2009 and Will King the Founder & CEO of The King of Shaves (which I have written about before) is doing a neat little twist on the concept – this time WE get the chance to ‘buy’ a bit of the company. Or at least invest in the latest stage of its growth !
Since I suspect that most people who use King of Shaves products are fiercely brand loyal (resisting the siren calls of Gillette et al) this will be a compelling offer – free product, a decent return on investment and of course the reward of knowing you are helping to build a brand.
Also a plucky bit of advertising.