Victor Kiam Lives Again !

Those of us old enough will remember the cult of Victor – ‘I liked the shaver so much I bought the company’ – Kiam.   A true entreprunirial legend.

Fast forward to 2009 and Will King the Founder & CEO of The King of Shaves (which I have written about before) is doing a neat little twist on the concept – this time WE get the chance to ‘buy’ a bit of the company.   Or at least invest in the latest stage of its growth !

Since I suspect that most people who use King of Shaves products are fiercely brand loyal (resisting the siren calls of Gillette et al) this will be a compelling offer – free product, a decent return on investment and of course the reward of knowing you are helping to build a brand.

Also a plucky bit of advertising.

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