The Dutch have a certain reputation (well earned so not a cliché) for efficiency and thrift and, so it was with my 14 hour visit to Amsterdam last Thursday. I don’t think I’ve ever spent longer than 24 hours in Amsterdam (which one “day” I need to address) and this time it was a quick catch up with a good friend and fellow optimist who was hosting an evening at his agency with the ‘mind reading antics of Doug Segal. The act was funny, although a room full of marketers and clients is always going to be a tough audience.
Now back to the short duration.
Since I was on the first morning flight back to London City I opted for a hotel at Schiphol and, with a maximum of 6 hours in the room, I hunted for an option within walking distance of the terminal building tending towards cheap and efficient ! I ended up booking the citizenM Hotel. I expected something functional and uninspiring. Instead I found a hotel concept which actually catered for my needs, was operating theatre clean and made me longing for more…..more time to spend in it. Free, reasonably recent, Hollywood releases and a duvet which kept pulling me under both conspired to make my 5am wake up alarm a touch-and-go experience.
Despite an emphasis on technology and sensible things such as being offered the option of paying your bill at any point BEFORE your stay there was a reassuring human presence on the ground floor and 24hr amenities which would put a five star hotel to shame.
I’m only sorry that this hotel concept has passed me by. New York versions arrive this year and next so I won’t be a stranger.