Last night I went to see Roman Polanski’s latest film “Carnage”. Filmed entirely in a New York City apartment (albeit a very well decorated one) the film is based on the meeting of two sets of parents. It’s a film based on conversation. Funny, emotional and erudite it’s a great film. Kate Winslet is an even better actress than I thought – I won’t tell you why.
Before the film I was particularly impressed with an advertisement where the product was not revealed until the very end. I tried guessing, summarizing that whatever it was I wanted it since it had that feel good quality. So you can guess my surprise at the end.
I really loved the ad but in light of my employer and the fact I walked into the office today to my new smartphone – yes you guessed it, I won’t comment further.
This all compared with another lager commercial which I am convinced are conceived simply for the commissioning marketer and agency to have a really good time on location.
Cynicism aside it was an evening for communication.