Opps, another iPhone prototype is lost / stolen / leaked

Once again, a couple of months before the release of the next version of the iPhone mainstream media is full of news that a prototype was ‘left in a bar’ and then subsequently disappeared.

Putting aside the fact that people do lose phones all of the time in bars this regular occurrence for Apple is becoming as predictable as the first cuckoo of spring.

It’s interesting that it never occurs earlier in the development cycle of the new Apple product but just early enough to whip up mainstream media and therefore consumers but too late to really change the behaviours of competitors. The reporting of the ‘lose’ and the ‘alleged crime’ generates buzz and excitement.

Maybe I’m just being cynical……


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