…..okay SBUX already do dominate the world.
But the one area where this falls down is in their loyalty and cashless card plans. I carry around both a US and a UK card for three reasons, there is a discount attached, you can throw money on them so can always grab a drink AND, most importantly, they come with 2 hours of free WiFi use a day.
But there’s the rub. I have TWO cards, Two Wifi accounts with different sign on names and passwords. Remembering to top up two cards and that’s not taking into account visiting another half dozen to a dozen countries a year.
Why can’t SBUX come up with a global card. I would pay a cover charge for the privilege and they would certainly be able to track my movements and loyalty a lot easier !