For awhile now Marmite have been advertising on the basis that many people will NOT like the taste. Marmite has long been a polarizing taste experience (I hate it !) but there is something reassuringly confident about a brand which does not shirk fr0m its core values. The Paddington Bear campaign brings this message alive in a graphic way (this is the most recent ad to grace UK screens).
Maybe we all need to behave a bit more like Marmite ?
PS Sorry I cannot embed the youtube link in a way you just press play on the blog page. I’m already working at the extremes of my blog know how !