Brand Passion Plus

Yesterday I had the privilege of spending the afternoon in London visiting a number of very unique enterprises: a perfumer, publisher, jeweller, tailor and bar. Unique because of what they were offering ? Sure. Unique because of the absolute brand passion they each brought to their work ? TOTALLY !

It’s why they will thrive in any part of the economic cycle.

It’s a passion based on goods and services which have soul. But articulated in a way that others cannot or will not match.

It takes energy and focus but it ensures mediocrity is left in their wake.

We all need a little more passion in our lives.


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