Yesterday I had the privilege of spending the afternoon in London visiting a number of very unique enterprises: a perfumer, publisher, jeweller, tailor and bar. Unique because of what they were offering ? Sure. Unique because of the absolute brand passion they each brought to their work ? TOTALLY !
It’s why they will thrive in any part of the economic cycle.
It’s a passion based on goods and services which have soul. But articulated in a way that others cannot or will not match.
It takes energy and focus but it ensures mediocrity is left in their wake.
We all need a little more passion in our lives.